Telaten is an example of how a legacy of ideas can be repackaged into a modern and powerful brand identity. The name “Telaten” itself means patient and meticulous, values ​​that are the DNA of their work in the Indonesian advertising industry.

This branding is designed to emphasize two things: heritage and precision.
Elegant colors were chosen to emphasize professionalism and credibility, while the logo and typography were designed cleanly to reinforce the impression of focus, thoroughness, and visual maturity. Every element, from stationery and signage to digital identity, is treated as a consistent visual entity.

More than just a look, Telaten’s identity builds a brand narrative that reflects the legacy of its founder, Rusdi Karya, an Indonesian copywriting legend with numerous international awards, including the Cannes Silver Lion. This branding is not only a tribute to the past, but also a bridge to the future: demonstrating that precision is still relevant and essential in the modern world of communications.

Branding by Commo Creative