Asics
Display Design
Project Details
Year
Location
Category
Site Area
2023
Jakarta
Concept
16 m2
The New Interpretation of Y2K Aesthetics
This design concept for Asics reponded the Y2K campaign that the brand is having during the year. We interpreted the Y2K aesthetic into colorways, prints, and materials, that brings up the taste of youth and excitement into the brand.

We created a “time box” where customer could see through the evolution of the specific shoes through the decade. The colorful pink to blue scheme, combine with graphical lines, make the shoes pop out even more.




Project Team
Tomi Alamsyah
Creative Director
Adin Ibrahim
Head Designer
Raka Fadillah
Interior Designer
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