League
Store Design
Project Details
Year
Location
Category
Site Area
2024
Jakarta
Concept
160 m2
<span data-metadata=""><span data-buffer="">Lead the Future
We made a concept to refresh the League store. League is an Indonesian legendary shoe brand that is well known for ages. We proposed a new concept for the store design that brings the nuance of futuristic yet young and edgy.
Firstly, we tried to convey customer about the very wide range of products that League has. We categorized the shoes display by collections and equipped it with light box and lettering signage. For performance shoes, we put the detail performative information board, such as sole features and textures.
For the floor area, we made it more open and see through. We focus more on island display and low showcases. We put geometrical pedestals and islands on top of the organic shaped floor graphic. We wanted to bring out the feeling of movement and dynamic inside the store. The strip lighting on the ceiling brings more futuristic simplistic aesthetic, that is combined with the running text around the ceiling.
Project Team
Tomi Alamsyah
Creative Director
Adin Ibrahim
Head Designer
Raka Fadillah
Interior Designer
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