Ortus Eight X Marvel X IST
Pop Up Exhibition Display
Project Details
Year
Location
Category
Site Area
2023
Jakarta
Booth
27 m2
Urban Landscape
This time, Ortus Eight wanted to showcase their shoe collections for walking and running as part of the urban living. We selected random geometrical shapes that represent the strictly dynamic of urban life.
We composed big diagonal lines and surfaces in the space, While creating the dynamic and style, this shapes also hide the storage and technical components underneath. To emphasize the visuals, we added reflective ceiling that doubles all the shapes in the space and gives unique experience for the customers.
We organized the plan into several areas. the running shoes area, the walking shoes area, and the collaboration shoes area. The areas are defined by the wall display geometry and zoning. Finally, we bound all of this dynamic with the brand color, that is orange.
Project Team
Tomi Alamsyah
Creative Director
Adin Ibrahim
Head Designer
Mahfira Azmi
Interior Designer
Raka Fadillah
Interior Designer
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